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Facebook Adds OpenTable to Mobile App

Facebook Adds OpenTable to Mobile App


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Hungry Facebookers can book tables on their smartphone

Facebook incorporates OpenTable in its mobile app.

Facebook users will soon be able to make restaurant reservations via OpenTable directly through their Facebook app. The mobile feature, which will launch later this week, is intended to make it easier for people to book tables without leaving the Facebook app.

With more than 20,000 OpenTable customers in North America and more than 800 million people who use the Facebook mobile app per month, it is likely that a sizeable number of people will make use of this new OpenTable-integrated Facebook feature, which can be found on the Facebook pages of restaurants that use the OpenTable reservation system.

Note that Facebook’s OpenTable feature is available to mobile users in North America, and non-OpenTable members can still book tables without signing up for OpenTable.

This Facebook-OpenTable partnership is part of Facebook’s efforts to improve the mobile layout for Facebook pages, and this new feature might be another reason not to leave Facebook (and our cell phones), ever.


Facebook Adds New 'Most Recent' Timeline to Switch to Chronological Posts

Facebook today announced a slew of new changes coming to its app on iOS and Android, making it easier for users to turn off the algorithmically-ranked News Feed, and new tools for controlling who can comment on posts.

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Facebook previously rolled out a new Favorites timeline, allowing users to specify their favorite friends, family members, and pages, and access their posts in one place. Facebook's now building on that functionality with a new Most Recent mode that will show posts in chronological order instead of based on an algorithm.

The Feed Filter Bar offers easier access to Most Recent too, making it simpler to switch between an algorithmically-ranked News Feed and a feed sorted chronologically with the newest posts first. Android app users can access the Feed Filter Bar when they scroll up on News Feed. The same functionality will be available in the iOS app in the coming weeks. Regardless of how often you use them, you can find Most Recent and Favorites in the Shortcuts menu.

The new mode, or timeline, will be available on iOS in the coming weeks, but is already available on Android. Additionally, Facebook offers tools to turn off political ads, and the ability to "Snooze" a specific page or person to stop seeing their posts.

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Other changes coming to the Facebook timeline include the social-media giant offering users more context as to why they may be seeing a specific post. For content labeled "Suggested for You," users can now learn what factors triggered Facebook's algorithm to suggest the post to you. Factors may include past related posts you've engaged with, topics that interest you, or your location.

Related engagement: A post may be suggested for you if other people who interacted with the post also previously interacted with the same group, Page or post as you.

Related topics: If you've recently engaged with a certain topic on Facebook, we may suggest other posts that are related to that topic. For example, if you recently liked or commented on a post from a basketball Page, we could suggest other posts about basketball.

Location: You may see a suggested post based on where you are and what people near you are interacting with on Facebook.

Lastly, following in the footsteps of Twitter, Facebook will now allow users to specify who can comment on their posts. Users can choose to have anyone be able to comment, just friends, or only profiles and pages mentioned in the post.


AppLovin ‘deep linking’ mobile ad experiment pulled by OpenTable

Yes, the major public clouds offer a lot. But what you may not know are the limitations, and how open clouds make the difference.

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It was a deep linking “experiment” in mobile advertising that wasn’t well received.

Over the summer, people in San Francisco researching restaurant options on their mobile devices received an unusual surprise. When users came across a mobile ad for the hugely popular reservations stalwart OpenTable, and clicked on the link to download the app, they were instead taken to an AppLovin screen that offered not killer deals at their eatery…but one hawking mobile game downloads for money.

Potential OpenTable customers were understandably baffled, because what should have been a seamless process downloading the app, and perhaps making reservations at their favorite restaurant with it, instead turned into a distracting fiasco that had nothing to do with eating but everything to do with mobile gaming.

As it turned out, the snafu was chalked up to a “deep linking,” or “retargeting personalization” experiment by mobile analytics outfit AppLovin, which was running a mobile ad campaign with OpenTable.

But here’s the rub: although OpenTable, which was bought in June by Priceline for $2.6 billion in cash, was a partner in the mobile ad campaign, they were unaware of the now maligned experiment.

AppLovin, a successful mobile analytics firm situated in the Valley, told VentureBeat that the incident was an attempt to put relevant screens in front of users clicking on the app. But in this case, users were taken to a page selling game downloads with names like Sing Karaoke, GSN Casino, and Marvel Puzzle Quest, apparently unbeknownst to OpenTable.

When OpenTable found it out about it, they ordered AppLovin to stop.

A source with knowledge of the situation said OpenTable likely had no idea of what this source called a “redirect.” “It is very hard to believe that this was OpenTable’s desired experience,” this source told VentureBeat.

This source pointed out that “redirects” in mobile ad campaigns are derided by many players in the space.

“In this case, the redirect causes an unexpected behavior for the user, which many consider spam or highjacking. When you click on the opentable icon, you expect to go to open table, not another game or experience.”

AppLovin chief executive Adam Foroughi expressed regret at how the so-called experiment ultimately turned out.

“When OpenTable gave us the feedback that they didn’t like this flow, we pulled it instantly and have discontinued it since. Anytime we hear a need from a consumer or brand we act promptly to address it,” Foroughi said in an email to VentureBeat.

Foroughi, whose startup is on track to do $100 million in revenue, added, “We ran this test (back in July) to see if we could show users more compelling content, rather than just the blank browser page that is necessary in the deep-linking process.”

An OpenTable spokesperson was not immediately available for comment.

The mobile ad space is wide open, meaning the rules are being written as the ecosystem blazes forward. There is little oversight, even from the Federal Trade Commission, which has a hard time getting its collective head around an industry that will grow from last year’s $18 billion to nearly $35 billion by the end of 2014, according to eMarketer.

And to analysts studying the nascent mobile advertising space, incidents such as this hearken back to the early days of web advertising, when users faced an incessant barrage of annoying pop-up ads that hijacked your browser and directed you to pages attempting to sell penis enlargement pills and steroids, among other garbage.

Andrew Frank of Gartner said AppLovin’s so-called “experiment” was reminiscent of the advertising world’s Stone Age.

“We’ve been through this before with early web advertising, in which these types of interstitial ads interrupted the flow between screens of the ad experience. It’s definitely one of the most interruptive experiences,” you can have, Frank said.

And it is exactly these types of experiences that quickly turn off web users, in this case, those using a mobile device trying to make a dinner reservation and not download the latest version of Candy Crush Saga, for example. Frank called the experience “jarring.”

“Advertising has to be complimentary to the experience. It can’t be noticeably detracting,” Frank said. “If interstitial content has nothing to do with the context of what it is the advertiser is trying to accomplish, the experience is even more jarring.”

Over at AppLovin, a spokesperson put together a flow chart to show what was supposed to have happened with the so-called experiment, as well as the result that turned off OpenTable app users and OpenTable itself.

“Flow as follows:

1. OpenTable ad for Foreign Cinema (screen shot is correct)

2. The ad should click to a Foreign Cinema booking (not Slanted Door as you currently have. This wouldn’t happen w/ our platform).

There’s good news here. The fact AppLovin acknowledged the issue and expressed contrition shows that mobile companies, some of them anyway, are paying attention to both client and mobile user needs.

In other words, examples such as this one have created a dialogue. And in the emerging mobile ad sector, with its breakneck growth and nearly 500 operators competing in the space, dialogue is a good thing.

AppLovin apparently agrees.

“We are a marketing and analytics company, and our job is to iterate on user experience. We aspire to continually improve the mobile experience for the brands we work with and their consumers,” AppLovin’s Foroughi said.

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OPENTABLE EXPLAINED: Here's How The Company Makes Money

OpenTable sells online tools and services for restaurant reservations and reviews. The company went public in 2009.

OpenTable does basically two things:

  1. sell restaurants tools to manage reservations, and
  2. operates an online reservation service, both on its site and through partner sites. The reservations are free for consumers but restaurants pay a fee for reservations that go through OpenTable.

OpenTable also has apps and says reservations via mobile have been increasing, and are bringing in more business for its partner restaurants. The company says more than 7,000,000 people have made reservations through their mobile apps. (This isn't necessarily so meaningful--many of those reservations might have been made anyway, even without a mobile app--but it's an indication of how convenient the app is.)

Here's what the OpenTable website looks like for the consumer:

OpenTable's services (website, mobile apps, etc) are completely free for the approximately 6.5 million diners seated a month through OpenTable (2010). Customers can also accumulate points by making reservations that can be used for discounts later.

So how does OpenTable make money?

OpenTable makes most of its money from selling its reservation tools to restaurants.

The company currently offers two main services to restaurants:

1. OpenTable Electronic Reservation Book

The "ERB" is a computer terminal. It comes with software that allows online reservations, helps run front-of-house business in restaurants, like seating arrangements and waitstaff assignments and takes notes like information on frequent customers.

Restaurants pay a one-time fee for installation and training costs (which ranges from $200 to $700, according to the company), and a monthly subscription fee also applies (minimum $199 per month, with extras costing $25 to $89 a month). OpenTable also gets a fee for each diner who completes her reservation: $1.00 per diner for reservations made through OpenTable's website or mobile app, and .25 per diner for reservations made through the restaurant's website using OpenTable software.

2. OpenTable Connect

Connect is the lighter version of the company's reservation system, which is purely a web-based system that enables restaurants to accept online reservations. The company says it aims this product at restaurants who normally rely mostly on walk-in customers. From restaurants with the Connect system, OpenTable receives a fee for each diner who completes his reservation. It receives $2.50 per diner who reserves through OpenTable's site, and .25 per diner for reservations made through the restaurant's site using OpenTable software.

There are other extras that restaurants can opt in to, for a fee, to gain greater exposure through OpenTable:

  • Member restaurants can pay extra fees to be featured on OpenTable.com as part of its POP program or to be part of email marketing campaigns. OpenTable receives much more per diner ($7.50) if a restaurant opts to be featured as a "1000-point" restaurant, which rewards diners with extra reward points for making reservations at certain times.
  • The Spotlight program sells discount restaurant coupons to consumers. The revenues from coupon sales are split between the restaurant and OpenTable.

So how much revenue do these products generate?

The company's revenue breaks down roughly in half between per-diner reservation fees and subscriptions. There are some other revenue sources, like ads on OpenTable.com. (See chart at right.)

More recently, in the first half of 2011, revenues were up compared to last year at the same time: the number of restaurant customers increased 27% in North America and 276% internationally to a total of about 20,000. Revenues increased substantially over both periods, as well. OpenTable says its 20,000 restaurants are only about 9% of the possible market it could reach, and that it has big growth potential among restaurants who don't yet have their system-- but there's no way of knowing how many of those restaurants could or would actually make use of the company's products.

OpenTable also partners with many other sites, including Menupages, Google, and Yelp and places a reservation button next to those sites' listings. (See example screenshot below.)

OpenTable's online business model is simple: it matches people looking for a place to eat with restaurants that want customers, and also allows online reservations directly from restaurants' own websites.

And what value does it add for restaurants? OpenTable says that it takes the average restaurant just three reservations through its system to make up for the fees it charges restaurants. The company also says that it fills seats that might otherwise go empty when it lists available reservation times on its site. In addition, restaurants get exposure on its site they might not receive otherwise by only hosting their own websites.

But there are potential drawbacks for restaurants, too. As we reported earlier, some restaurants feel like they get a raw deal: the subscription fees for OpenTable are fixed every month, no matter how many diners the service does or doesn't draw. Some restaurants feel forced to join OpenTable just to be able to compete. And as one restauranteur has pointed out, OpenTable also owns all the customer data saved on its hardware, meaning that if a restaurant cancels its subscription, they no longer have any of that valuable information. That's a big loss in an industry that relies heavily on knowing patrons' information and dining history.

There's also more competition coming: a proliferation of other restaurant discount sites and cheaper reservations software (everything from Groupon to North American newcomer Eveve (which has directly challenged OpenTable's model here), and social networks that are seeking to incorporate similar features into their own sites. Building personal websites and databases is becoming easier all the time for the average business, too: there's nothing stopping competitors from building their own, cheaper reservations systems. Sites that already provide dozens of reviews of restaurants seem ripe for this kind of potential competition (see: Google's purchase of Zagat).

All of this may threaten OpenTable's dominance in this market. The company's newest effort, the cheaper and "lighter" Connect service, is likely a response to increasing pressure from rivals and tough overall economic conditions for the restaurant industry.

Even so, the company is quite profitable, with a recurring revenue stream: Last year the company's margin profit doubled to 14%.

For now, OpenTable remains the dominant restaurant reservations system in North America and has a strong showing in Europe, as well. If it can adapt to new competition and be flexible about its subscription plans, it has both the name recognition and the head start to remain the leader of the pack.

This note was published as part of BI Research, a new industry intelligence service from Business Insider . The service is currently in beta and is free. To learn more and sign up, please click here .


Реклама приложения: ЧаВо и устранение неполадок

Нет. Достаточно скопировать и вставить URL приложения в Apple App Store или Google Play, чтобы инструмент для создания рекламы получил основную информацию, в том числе название и значок, из соответствующего магазина приложений.

Однако вам потребуется зарегистрировать приложение, если вы хотите:

  • Измерять и отслеживать установки, чтобы использовать ставки CPA и oCPM для улучшения результативности.
  • Запускать рекламу с целью повышения вовлеченности для мобильного приложения.

Чтобы измерять установки, вам необходимо зарегистрировать приложение, а затем интегрировать SDK или обратиться за помощью к нашему партнеру по оценке мобильных данных. Подробнее см. здесь. С нашим руководством по запуску рекламы с целью повышения вовлеченности для мобильного приложения можно ознакомиться здесь.

Да, вы можете запустить рекламу для увеличения количества установок мобильного приложения с помощью инструмента для создания рекламы. Для этого достаточно просто вставить URL приложения в Apple App Store или Google Play. Чтобы запустить рекламу с целью повышения вовлеченности, нужно зарегистрировать приложение. Для показа такой рекламы SDK не обязателен.

Однако если вы не установите и не будете использовать SDK, Facebook не сможет предоставить вам отчеты об установках или событиях в приложении. Кроме того, вы не сможете пользоваться расширенными параметрами ставок (oCPM, CPA) или отслеживать какие-либо показатели кроме кликов.

Ставки на основании цены за действие (CPA) — это полезный инструмент, доступ к которому вы получаете, только если приложение достигло определенных показателей количества и истории установок за установленный период времени. Возможность использования этого инструмента определяется индивидуально для каждого уникального сочетания рекламного аккаунта, приложения и магазина. Чтобы узнать, существует ли эта возможность для вашего сочетания аккаунта и приложения на определенной платформе, введите свои идентификаторы AID и ID приложения в Помощнике по рекламе приложений. В поле Типы ставок рекламы для установки приложения укажите рекламный аккаунт, который используется для создания рекламы. Если ставки CPA для вас доступны, появится зеленая галочка, в противном случае — красный крестик.

Если вам доступна эта функция, обратитесь к статье Цена за действие (CPA).

Facebook SDK и партнеры по оценке мобильных данных позволяют измерять количество установок и отслеживать дополнительные действия в приложении. Вам будут доступны расширенные параметры ставок. Например, вы сможете воспользоваться ставками oCPM, чтобы оптимизировать показ рекламы с целью увеличения количества установок или CPA и при этом платить за установку. Вы также сможете точнее оценить результативность рекламы. Например, вы узнаете, какая реклама привлекла больше установок или желаемых действий.

Когда пользователь впервые запускает ваше приложение с SDK, мы регистрируем установку в Analytics for Apps в разделе «Установки приложения». А во вкладке «События в приложении» вы можете просматривать отчеты о событиях.

Подключение Facebook SDK или партнера по оценке мобильных данных проходит незаметно для пользователей. Для них никаких изменений не будет.

Когда пользователь впервые запускает ваше приложение с SDK, мы регистрируем установку в Analytics for Apps в разделе «Установки приложения». А во вкладке «События в приложении» вы можете просматривать отчеты о событиях. Чтобы убедиться в том, что установка добавлена в отчет, выберите свое приложение и откройте страницу Сводка приложений. Здесь вы увидите отметку времени «Последняя установка приложения для мобильного устройства» для iOS и Android.

Да. Если вашему тестовому приложению присвоен ID приложения Facebook, то мы будем регистрировать установки по этому ID. Чтобы просмотреть зарегистрированные установки, просто откройте Панель приложений Facebook.

Нет, это не является обязательным требованием. Однако мы рекомендуем отправить приложение в Центр приложений, чтобы вы могли использовать все органические каналы, по которым люди могут узнать о вашем приложении.

Вы можете связать с приложением другие рекламные аккаунты (чтобы запускать его рекламу могли не только разработчики или администраторы). (См. статью о ролях в приложении.)

Для этого сначала откройте свое приложение на панели приложений (в верхней части навигации любой страницы сайта Facebook Developers откройте раздел Мои приложения и выберите свое). В настройках посмотрите, добавлен ли уже какой-либо рекламный аккаунт. Если нет, воспользуйтесь инструкциями из раздела о настройке приложений.

Если вы хотите предоставить кому-либо доступ к Analytics for Apps, чтобы этот человек мог отслеживать установки и другие события в вашем приложении, назначьте ему роль в вашем приложении, как описано в статье Справочного центра "Настройки Analytics". Чтобы предоставить доступ пользователю, у которого нет роли, выполните указанные ниже действия.

Откройте в браузере любую страницу сайта для Facebook Developers.

Нажмите Мои приложения в верхней области навигации и выберите свое приложение.

Нажмите кнопку Посмотреть аналитику.

Нажмите Настройки.

Для параметра Разрешить пользователю с авторизованным рекламным аккаунтом доступ к Analytics выберите значение Да.

Для Android: пользователи, уже установившие ваше приложение, автоматически исключаются, если вы укажете название пакета с приложением на странице настроек приложения.

Для iOS: добавьте ключ массива «Типы URL» в основной файл .PLIST приложения и задайте для него один дополнительный элемент массива «URL-схемы». Затем добавьте один элемент в поле «URL-схемы», указав ID приложения с приставкой «fb», например «fb1234567».

Если ранее вы уже использовали Facebook SDK и ищете быстрый способ измерять количество установок и действий, воспользуйтесь Facebook SDK. Чтобы узнать количество установок, полученных благодаря рекламе, достаточно интегрировать наш SDK и добавить буквально пару строк кода. Также вы можете использовать наш SDK, чтобы отслеживать действия в своем приложении с помощью событий для iOS или Android. Так вы узнаете, насколько эффективно ваша реклама привлекает установки, повышает вовлеченность и увеличивает количество других действий в приложении.

Если вам нужна более детальная статистика (например, об окупаемости инвестиций либо ценности жизненного цикла) или вы хотите измерять эффективность сразу по нескольким рекламным сетям, обратитесь к нашим партнерам по мобильным измерениям. Партнеры по мобильным измерениям предоставляют информацию о различных метриках результативности (включая атрибуцию, ценность жизненного цикла, последующие конверсии, окупаемость инвестиций и т. д.). Кроме того, они могут анализировать данные по разным каналам приобретения клиентов.

Поскольку их решения напрямую интегрированы с Facebook, вам не потребуется передавать диплинки или другие параметры для отслеживания результативности рекламы. Кроме того, наши партнеры могут отслеживать поведение пользователя на разных устройствах и результаты, которым не предшествовал клик и собирать статистику, позволяющую более точно выполнять дедупликацию запросов на атрибуцию. Интеграция с партнерами происходит по-разному. Мы рекомендуем обращаться за поддержкой непосредственно к партнеру.

Если вы видите данные по установкам в результатах рекламы для повышения вовлеченности для мобильного приложения, это значит, что люди удалили ваше приложение или просматривают рекламу не на том устройстве, с которого они скачали приложение (например, на другом планшете или на новом телефоне). Если устройство обнаружит, что приложение еще не установлено, пользователю будет предложено повторно или впервые установить его на новом устройстве. Эти установки регистрируются как вовлеченность.

Нет, для запуска рекламы с целью повышения вовлеченности диплинки не нужны.

Однако вам понадобится настроить диплинк, если вы захотите направить людей из рекламы на определенную страницу в своем приложении. Для этого ваше приложение должно обрабатывать входящие диплинки, а вам нужна зарегистрированная схема URL, чтобы мы могли направить людей из рекламы на соответствующую страницу в вашем приложении.

Если вы уже зарегистрировали приложение с помощью Панели приложений (например, чтобы настроить исключение для рекламы установки мобильного приложения или использовать другие компоненты платформы Facebook), то ваше приложение уже поддерживает схему URL.

Разработчики могут использовать для отладки диплинков наш специальный отладчик.

Подробнее об использовании диплинков в рекламе с целью повышения вовлеченности для мобильного приложения читайте в нашем руководстве.

В настоящее время реклама для увеличения числа установок мобильного приложения не поддерживает теги просмотров или кликов. Однако эти теги поддерживает реклама для повышения вовлеченности. Чтобы воспользоваться этими тегами, настройте диплинки для привлечения трафика из рекламы для повышения вовлеченности.

Мы предлагаем ряд стандартных событий в приложении. В дополнение к ним можно создавать индивидуально настроенные события. Кампании с целью "Установка мобильного приложения" уже оптимизированы для повышения количества установок приложения. Если вашей целью является этот показатель, выберите на уровне кампании именно эту цель, а не повышение вовлеченности.

Если вы хотите лучше понять окупаемость или измерить эффективность рекламы сразу по нескольким рекламным сетям, обратитесь за помощью к нашим партнерам по мобильным измерениям. Партнеры по мобильным измерениям предоставляют информацию о различных метриках результативности (включая атрибуцию, ценность жизненного цикла, последующие конверсии, окупаемость инвестиций и т. д.). Кроме того, они могут анализировать данные по разным каналам приобретения клиентов. Интеграция с партнерами происходит по-разному.

Кроме того, с помощью событий в приложении для iOS или для Android можно измерить количество отдельных покупок (например, в приложении) и прибыль от них. Однако это не считается анализом окупаемости инвестиций.

Если вы интегрировали события в приложении для iOS или для Android, то увидите, какие действия были совершены благодаря вашим кампаниям.

Откройте Ads Manager и выберите нужную кампанию. Если вы измеряете только количество установок, то увидите эту статистику по обеим платформам вверху страницы как для всей кампании, так и для каждого отдельного объявления.

Возможно, настроены разные окна атрибуции. По умолчанию в Ads Manager окно атрибуции установок после кликов составляет 28 дней, а окно атрибуции после просмотров — 1 день. Изменить окно атрибуции можно во вкладке «Отчеты» раздела «Действия».

Чтобы отчеты партнера по оценке мобильных данных и Facebook показывали одинаковые данные, обязательно настройте для них один и тот же период времени (например, 14 или 28 дней для атрибуции установок после кликов).

Рейтинг для рекламы мобильного приложения отражает его оценку в магазинах Apple App Store или Google Play в зависимости от платформы приложения.


Facebook App Update Adds Restaurant Reservations, TV Listings

Later this week, mobile Facebook users will be able to reserve tables and find TV and movie listings via updated mobile pages.

Facebook today previewed two mobile Pages updates aimed at expanding useful features and relevant information for users.

Later this week, the 800 million-plus people accessing the social network on a phone or tablet will be able to reserve tables and find TV and movie listings via Facebook mobile pages.

In partnership with OpenTable, users can discover new restaurants and book reservations within the Facebook mobile app, without having to sift through various browser windows or switch to a separate application.

The new feature, according to the social network, will be available later this week for the more than 20,000 OpenTable restaurant customers in the U.S.

The real-time restaurant-reservation service has already partnered with Fourquare and Evernote to provide anytime, anywhere bookings for tech-savvy foodies. It's also available via Yelp, which recently boosted its in-app reservation game with the purchase of SeatMe.

Meanwhile, Facebook is also adding U.S. primetime TV and movie listings for those on iOS. All listings are based on the user's current time zone and include the channel name, air time, and a description of the show or movie.

"Millions of people are visiting TV and movie Pages on Facebook every day, especially on mobile," the company said. "Providing listings information on Facebook offers timely and relevant information about the media content people care about most."

Meanwhile, the updated Facebook for iOS version 6.4 also includes the ability to search for hashtags in posts, faster loading and a cleaner timeline design on the iPad, and a bug fix that eliminates erroneous notification badges.

The Facebook app is currently available for free download in the Apple iTunes Store.

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Editors’ Choice

Got a date to impress? Maybe you’re trying to celebrate your anniversary or meet up with a group of friends to grab something to eat. OpenTable makes it unbelievably easy to find the perfect place for the right occasion. Now save yourself some trouble by searching, exploring, and making a reservation all in one app.

Good App, but Needs Improvement

I love the convenience of making reservations on this app, but I’ve given it 3 stars as it needs some improvements to go from good to great. OpenTable is great as most places use it, but if a competitor were to come up with a better user experience, I’d switch in a heartbeat.
1) Needs functionality to redeem points for dining coupons electronically. It’s 2018, why can’t I get a barcode that can be scanned at a restaurant? I tried to redeem points last weekend and it said to go to my desktop. some folks don’t even use a desktop outside of work. This is a huge miss.
2) Needs a better layout of local restaurants and navigation. I’ll search for local restaurants and after listing a few, it jumps to those 20 miles away. I’m in a huge metro suburb and I want to narrow in on a certain town and not get mixed results with places far away. I go out a lot and do a mix of city and suburbs but for folks not familiar with the area, it could be deceiving. For example, searching for something close by and you see an interesting place and don’t realize it’s further than you wanted until you click on the restaurant to explore.


Многие крупные бренды, знаменитости и организации ведут свои Страницы Facebook. Платформа Facebook позволяет добавлять на Страницу помимо стандартных вкладок ("Сведения", "Мероприятия", "Фото" и т. д.) пользовательские, которые загружают контент с вашего сервера через iFrame. Вкладки Страницы отображаются только в пользовательском интерфейсе веб-представления. В мобильном интерфейсе они не поддерживаются.

Ограничения

Создавать пользовательские вкладки могут только Страницы, количество отметок "Нравится" которых достигло 2 000.

Пространство, доступное для приложения на вкладке, зависит от прочего контекста Facebook. Для приложения можно выбрать ширину 520 (по умолчанию) или 810 пикселей.


Barclays adds digital receipts to mobile app

Barclays bank account holders in the UK can now automatically receive an itemised digital receipt in their banking app every time they use their debit card to make an in-store or online purchase from a retailer or food outlet that has signed up to support the service.

In addition to monitoring their purchases, the service enables customers to generate a barcode to share with a retailer as proof of purchase if they need to return an item to a store.

Customers opt in to the service by selecting a digital receipts option in their app. Those who have not yet done so will receive a prompt each time they make a purchase from a participating merchant.

Merchants supporting the service at launch include retailers H&M and Schuh, as well as KFC, Just Eat, Itsu, Pure and Papa John’s food outlets.


Facebook adds voice and video to iOS app

Facebook released an updated version of its universal app for iPhone and iPad over the weekend, adding voice and video features. The update also improves the app&rsquos ability to let users know when a friend is nearby.

Most of the upgrades come in the messages portion of the app. Facebook now allows you to take and attach a photo while composing the message&mdashyou can also add emoji, or even compose a short voice message. (Perhaps to prevent dreaded &ldquobutt dialing,&rdquo the voice feature requires that you press and hold the record button during the entirety of the message, instead of a click-on/click-off model at the beginning and end.)

The video feature is a little less obvious within the app: When you&rsquore updating your status, tap on the camera icon in the status menu and you&rsquore given the option of taking a photo or recording a video. Facebook doesn&rsquot specify a time limit to the amount of video you can shoot within the app&mdashbut when I tried to record a half-minute of video within the app, that video disappeared. A five-second clip, however, uploaded just fine.

Facebook is also promising that its &ldquonearby&rdquo tab is has been improved, making it easier to &ldquoshare and connect with&rdquo favorite places using the tab.

Facebook 5.4.1 is free, and compatible with all devices running iOS 4.3 or later.

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Watch the video: All Microsoft 365 Apps Explained in 6 Minutes (June 2022).


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