Save Our Swirled, raspberry ice cream with raspberry and marshmallow swirls, is trying to bring attention to climate change
Delicious ice cream and an opportunity to help save our Earth’s future? A double scoop of awesomeness.
Ben & Jerry’s has just announced the release of their new ice cream flavor, Save Our Swirled. But this is no ordinary addictive pint: Save Our Swirled is encouraging its sweet tooth fans to take action in raising awareness about climate change.
But how can raspberry ice cream with raspberry and marshmallow swirls and fudge ice cream cone pieces help save the Earth, you might ask? Hold your spoons, because Ben & Jerry’s is conducting a Save Our Swirled tour, which actually already started on April 1 — Ben & Jerry’s free cone day. Participants will get free ice cream along with the opportunity to learn how to slow down global warming and erode our carbon footprints. The tour will conclude at the United Nations Climate Summit in Paris December of this year.
“This campaign is as important as any we’ve ever undertaken at Ben & Jerry’s and the time to act is now. We’re beginning to see that we can make an impact,” said Jostein Solheim, CEO of Ben & Jerry’s. “Ben & Jerry’s has committed to dramatically reducing our own carbon footprint in an effort to help keep warming below two degrees. We are asking our fans to join us in calling on leaders around the world to support the transition to 100 percent clean energy now.”
The company has implemented a self-imposed carbon tax, and will convert completely to 100 percent clean energy by the year 2020.
Ben And Jerry’s Wants To Fight Climate Change With A New Flavor
With its new flavor, Save Our Swirled, Ben & Jerry&rsquos is urging fans to dig their spoons into climate change activism.
The flavor is a mix of raspberry ice cream, marshmallow and raspberry swirls, and dark and white fudge ice cream cones. But Save Our Swirled is also a flavor with a message: when you dig out a spoonful, the website says, &ldquoyou can&rsquot help but notice&rdquo that those cones appear to be melting. Abbreviated on pint lids as SOS, Save Our Swirled&rsquos message is simple: If it&rsquos melted, it&rsquos ruined, whether it&rsquos our ice cream or our world. The flavor launched earlier this week in the U.S., and will debut in European markets in the summer and move into Asian and Australian markets later in the year.
&ldquoThe place where we interact with our consumers most is in the freezercase,&rdquo Chris Miller, Ben & Jerry&rsquos Social Mission Activism Manager, told ThinkProgress. While the flavor is a central element, it is part of a &ldquolarger, global campaign&rdquo against climate change, Miller said.
If we&rsquore going to solve this we need a big, diverse, grassroots movement around the world
That campaign is centered around the 2015 United Nations climate summit, to be held at the end of this year in Paris, France. Some of the countries where Ben & Jerry&rsquos is most popular &mdash such as the United Kingdom, Germany, France, Australia, Canada, and others &mdash are countries that are going to be crucial in the talks. Miller said that wide fan base gives the company access to a powerful grassroots voice leading up to the 2015 talks.
&ldquo2015 is a really important point in the race to combat climate change,&rdquo Miller said. &ldquoWe have a rapidly closing window&hellipthis is our last chance of keeping global warming below 2°.&rdquo
Two degrees Celsius is the oft-cited goal for the limit on global warming, though some scientists argue that even that is dangerously high. Ben & Jerry&rsquos hopes that increasing awareness and action in the ramp up to the 2015 United Nations Climate Change Conference will help leaders set legally binding goals that will keep warming below dangerous levels.
To compound the 2°C message, Ben & Jerry&rsquos released a video alongside of the new flavor. Against an oozing backdrop of ice cream that&rsquos 2° too warm, a narrator points out that &ldquoA 2° warming of our planet&rsquos climate would have an equally dramatic &mdash though much more significant &mdash impact.&rdquo
In addition, on every pint of Save Our Swirled is the URL for www.benjerry.com/climate, where ice cream fans can learn about climate change and sign a petition hosted by Ben & Jerry&rsquos partner, the global civic engagement website Avaaz.org, which calls for international leaders at the climate summit to work towards 100 percent clean energy by 2050.
Avaaz has a goal of delivering 3 million signatures by the summit, and so far has garnered about 2.36 million. However, that petition is only the first step, Miller said.
&ldquoIt&rsquos not just about signing that one petition. We hope that the petition is a gateway to the larger movement,&rdquo he said, adding that once fans sign the petition, they become part of Avaaz&rsquos network for updates regarding this and other campaigns around climate change. Stopping climate change, said Miller, is going to require &ldquoeverybody doing everything,&rdquo so the petition is merely &ldquothe first step on a ladder of increasing activism on this issue.&rdquo
To help accomplish that increase in activism, a portion of the proceeds of Save Our Swirled will be donated to an organization helping mobilize activism around the Paris talks.
In April, Ben & Jerry&rsquos also launched the Save Our Swirled tour, which involves the company traversing the country in a retrofitted Tesla Model 6 to get people speaking up against climate change. The Tesla has been modified to fit three freezers and hold more than 1,000 scoops of ice cream, which Ben & Jerry&rsquos is scooping for free for anyone involved in climate change activism. The car also includes a &ldquoClimate Action Station&rdquo where fans can sign the Avaaz petition.
While Ben & Jerry&rsquos has launched social justice campaigns and social justice flavors before &mdash notably, ONE cheesecake brownie, launched in 2008 in a partnership with the ONE campaign against poverty, and the renaming of popular flavors to &ldquoHubby Hubby&rdquo and &ldquoApple-y Ever After&rdquo to raise awareness for same-sex marriage &mdash this is the company&rsquos first truly global campaign, Miller said.
&ldquoWhat we believe is if we&rsquore going to solve this we need a big, diverse, grassroots movement around the world.&rdquo
Climate change is an issue Ben & Jerry&rsquos has recently ramped up its action on. In addition to Save Our Swirled&rsquos externally focused advocacy campaign, Ben & Jerry&rsquos took a look at its own supply chain. As a dairy company, Ben & Jerry&rsquos has a relatively large carbon footprint, something the company says it&rsquos committed to changing. A recent report found that each pint of Ben and Jerry&rsquos contributes about two pounds of carbon dioxide to the atmosphere &mdash the equivalent of a medium car driving two miles. Forty-one percent of the company&rsquos total greenhouse gas footprint can be traced back to the most common ingredient in their pints: dairy.
We see this as an issue of human rights&hellipit is the poorest, least developed countries that will pay the price
&ldquoWhen it comes to climate change, the methane from the front and back ends of cows is approximately 21 times more potent than CO2&rdquo says the Ben & Jerry&rsquos report on the subject. Miller said that Ben & Jerry&rsquos has implemented a company-wide price on carbon, somewhat like an in-company tax which generates funds for programs to reduce on-farm emissions. In its 2014 Social and Environmental Assessment report, the company pledged to use 100 percent renewables by 2020, in conjunction with its parent company Unilever.
Climate justice is also a central issue of the Save Our Swirled campaign. &ldquoWe see this as an issue of human rights&rdquo Miller said. &ldquoIt is the most developed countries that caused this. It is the poorest, least developed countries that will pay the price.&rdquo
That&rsquos an assessment with which experts agree: climate change is expected to hit poorer countries harder, resulting in changing and extreme weather patterns that endanger both livelihoods and lives. For an ice cream company, it is also an issue that&rsquos close to home: Ben & Jerry&rsquos sources its ingredients from some of these developing countries &mdash vanilla from Madagascar, for instance, and cocoa from Uganda.
&ldquoWe really strive to build long-term relationships with our sources&rdquo said Miller. When it comes to climate change, &ldquowe really do see it as an issue of justice&hellipit is about people and it is about equity.&rdquo Moving towards Paris, Ben & Jerry&rsquos website references the United Nation&rsquos Green Climate Fund, saying that wealthy nations like the United states have &ldquothe responsibility&rdquo to help the developing world transition to a clean energy future and to protect it from the worst ravages of the warming climate.
Melted ice cream, put back in the freezer, is never quite the same. A melted world would be even worse &mdash and as Ben & Jerry&rsquos recognizes, it is not necessarily those who left it out who will pay the price.
Ben & Jerry’s Releases Climate Change Flavor Complete With Melting White Fudge Ice Caps
It’s been a big week for Ben & Jerry’s. First, the founders helped kick off Sen. Bernie Sanders’ presidential campaign with an official endorsement and free ice cream for all. Now, they have released a new flavor called Save Our Swirled that aims to combat climate change with every spoonful.
“We created a flavor to bring attention to this historic issue and to send out our own SOS for our planet. It’s called Save Our Swirled, featuring raspberry ice cream, marshmallow and raspberry swirls, plus dark and white fudge ice cream cones,” the company wrote on its website this week.
“But how do we tell the climate change story using ice cream?” they asked rhetorically. “Dig out a chunky spoonful and you can’t help but notice the unique dark and white fudge ice cream cones that appear to be melting. Our stance on climate change and our ice cream is one in the same: If it’s melted, it’s ruined! Save Our Swirled is more than just our newest ‘swirled-class’ flavor: it’s a climate change message you can’t ignore.”
Yes, there are literally delicious melting ice caps in this ice cream.
The effort is aimed more at climate change awareness than direct action, but Ben & Jerry’s has posted a petition on its site that asks customers to “join the climate movement in demanding action from our nation’s leaders” ahead of this year’s UN Climate Summit in Paris.
The goal is to keep global warming below a two degree Celsius rise, which the company has illustrated in a video that shows how its ice cream handles that type of temperature increase. Watch below:
Saving Capitalism from Itself
The UN&rsquos Intergovernmental Panel on Climate Change (IPCC) says we have 12 years left to limit the most catastrophic effects of climate change. That&rsquos not a lot of time! But it&rsquos not like business leaders didn&rsquot see this coming. The oil companies have known about climate change since the 1970s. Despite that, they and the politicians they fund continue to push for a dirty, unsustainable economy based on extraction and exploitation, an economy that depends on disposable people and places. Clearly, capitalism didn&rsquot save us. It can&rsquot even save itself&mdashand while CEOs will probably be all right, what happens to the workers? What happens to the rest of us when they&rsquove dug up the last of the coal or drilled for the last of the oil? What&rsquos the plan then?
The drafters of the Green New Deal understand that climate change represents an existential threat, and they&rsquore treating it like one. But they&rsquore also treating it as an opportunity to transform our economy and make a just transition to clean energy&mdasha transition that benefits everyone.
- Net-zero greenhouse gas emissions by 2030 (via a fair and just transition for all communities and workers)
- Millions of good, high-wage jobs
- Huge investments in US infrastructure and industry
- Clean air and water, climate and community resilience, healthy food, access to nature, and a sustainable environment for all
- Stopping current, preventing future, and repairing the historic oppression of frontline and vulnerable communities.
Despite a lot of resistance from the dirty-fuel industry, renewable energy growth is exploding. That&rsquos awesome. But left to its own devices, capitalism will never move fast enough to meet the urgency of the climate challenge. In fact, without meaningful regulations, it&rsquoll never even work properly. Think of it: none of us can take our trash and dump it in the middle of the street, but the big oil and coal companies get to treat our atmosphere like an open sewer. The Green New Deal puts an end to the days of climate polluters doing whatever they want while the rest of us pay the price.
A little more on that last point: as long as corporations make their own rules, capitalism will never ensure justice or economic security for workers, frontline communities, communities of color, or any of the most vulnerable of our neighbors and fellow citizens. The Green New Deal gets it right: we are all in this together.
‘We Can Call on Governments to Rebuild’
The new vegan ice cream from Ben & Jerry’s UK follows the August launch of “Unfudge Our Future” in Australia. The exclusive dairy-free flavor explicitly pressures the Australian government to ditch fossil fuels via its personalized packaging.
Each tub requests either Prime Minister Scott Morrison, treasurer Josh Frydenberg, or energy minister Angus Taylor “make fossil fuels history!” A portion of the sales from every carton of Unfudge Our Future goes to climate advocacy nonprofit 350.org Australia.
The packaging also asks that the coalition government “invest in a fast and fair transition to 100% renewables.” Ben & Jerry’s Impact & Activism Manager Steph Curley said that the brand has “a responsibility to advocate for a new future.”
“Whilst climate change affects us all, it doesn’t affect us all equally,” said Curley. “Many of our communities are at an increased risk of a warming planet.”
Ben & Jerry’s is also working closely with the Climate Council and has launched a new information section on its website. This aims to promote better climate education and a “science-led approach” to climate change: reducing fossil fuels and promoting renewable energy.
“These are critical decisions that will impact Australia and our planet for generations to come,” she added. “We’ve seen it’s possible to redesign the way we live, and with enough people power—we can call on governments to rebuild for a cleaner, resilient and fairer future for everyone.”
How ice cream, chocolate just might save the planet
It's week two of the United Nations Climate Change Conference — the "high-level, ministerial" portion of the talks. Officials are striving for wide-reaching agreements that commit nations to reduce fossil fuel emissions amid rising global temperatures.
While some 200 assembled countries mingle in the main conference center, known as the "Blue Zone," you may bump into Ben & Jerry's CEO Jostein Solheim offering a scoop of chocolate chip cookie dough ice cream. A fun gesture, for sure. But the stakes in the climate talks are real and high for many consumer-facing companies.
From Ben & Jerry's to Mars, companies have already seen supplies of crucial ingredients like cocoa impacted by rising temperatures. "This transition to a low-carbon economy of the future is inevitable. It's going to happen," said Christopher Miller, social mission activism manager for Ben & Jerry's. "Is the U.S. going to be a leader in that transition, or will it be a laggard?" said Miller by phone from Paris.
Miller is among hundreds of U.S. business leaders, attending the Paris talks. Collectively they are pushing for a strong agreement, with some businesses including Ben & Jerry's calling for a tax on carbon emissions.
Bottom line? They're seeking an agreement to ensure future warming remains below dangerous levels. That would help secure more stable sources of key ingredients for many businesses including food giants.
"Make no mistake, many business owners fear the impact of climate change on their operations," said Richard Eidlin, vice president of policy at the American Sustainable Business Council. The advocacy group for a more sustainable economy is in Paris to make the business case for a carbon tax and other ways to cut fossil fuel emissions.
"From increased insurance costs and supply chain disruptions to the loss of entire companies due to extreme weather events, business is already feeling the cost of inaction on climate change," said Eidlin in a prepared statement.
Ben & Jerry’s Launches Dog-Friendly Ice Cream Line
Ben and Jerry’s isn’t afraid to take a stand with its ice cream flavors. From “I Dough, I Dough” (marriage for all) to “Justice ReMix’d” (criminal justice reform) and “Save Our Swirled” (climate change), the company has come out with a number of flavors addressing social issues.
And now, it has decided to take a stance on something very near and dear to our hearts: dogs.
The company announced it has released two dog-friendly ice creams. Okay, they aren’t technically ice cream, but rather are referred to as “Doggie Desserts.”
Right now, dog lovers can choose between “Pontch’s Mix,” a frozen treat made with a sunflower butter base, peanut butter, and pretzels or “Rosie’s Batch,” which also has a sunflower butter base along with pumpkin and mini cookies. Both are named after dogs at the pup-friendly Ben & Jerry’s office.
“We already know that dog owners like to share their Ben & Jerry’s with their pets—we get a lot of photos!” says Lindsay Bumps, a Ben & Jerry’s marketer who also happens to be a veterinary technician, told This Dog’s Life. “But our ice cream is not designed for dogs, so we created something specifically for our canine companions. Indulging our pets is definitely a growing trend.
The move into the pet space may come as a shock to some, but it shouldn’t. It isn’t a secret that we are obsessed with our dogs, and more and more people are spending money on their pooches, including a few key demographics: millennials, empty nesters and people who don’t have children. Last year, despite the pandemic, Americans are expected to spend a record-breaking $99 billion on their pets, with $5.5 billion spent on dog treats alone, a 44 percent jump from 2015 to 2020, according to data firm Euromonitor.
The Doggie Desserts will be available nationwide at both grocery and pet stores and will retail for $2.99 a pop (or $4.99 for a four pack).
Andrea Huspeni Andrea Huspeni is the founder and CEO of This Dog's Life. Her mission it to help dogs live a happier, healthier and longer life. When she isn't working, she spends time with her two dogs, Lola and Milo. She resides in Brooklyn, NY.
Ben & Jerry’s and Colin Kaepernick Will Release New Vegan Flavor to Fight for Racial Justice
In 2021, ice cream brand Ben & Jerry&rsquos will launch a new vegan flavor, Change the Whirled, in partnership with football star and vegan racial justice advocate Colin Kaepernick. The new flavor is a permanent addition to Ben & Jerry&rsquos growing vegan line and features a caramel sunflower butter base&mdashan innovation the ice cream company launched last January&mdashthat is loaded with fudge chips, graham cracker swirls, and chocolate cookie swirls.&ldquoI’m honored to partner with Ben & Jerry’s on Change the Whirled,&rdquo Kaepernick said. “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”
Fighting for change
A portion of the vegan flavor&rsquos sales will be donated to Know Your Rights Camp, a racial justice organization Kaepernick founded in 2016 in Oakland, CA to advance the liberation and well-being of Black and Brown communities. &ldquoColin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice,” Ben & Jerry&rsquos CEO Matthew McCarthy said. “Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor. We deeply respect how Colin uses his voice to protest racism, white supremacy, and police violence through the belief that ‘love is at the root of our resistance.&rsquo We have tremendous hope in what we can accomplish together.&rdquo
Change the Whirled will be available in US scoops shops and in pints for a suggested retail price of $4.99 to $5.99. To expand the reach of the charitable flavor, Ben & Jerry&rsquos will also offer it in the United Kingdom, Germany, Switzerland and the Netherlands.
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Move Over, Halo Top&mdashBen & Jerry's Has a New Line of Healthy Ice Cream
Ice cream giants all across the board have been experimenting with ways to make everyone&aposs guilty pleasure as healthy as possible. While there&aposs nothing wrong with regular ice cream, brands such as Halo Top have been rolling out countless new dairy-free flavors as well as vegan variations of its low-calorie, high-protein pints. H๊gen-Dazs has also followed suit, releasing its own version of dairy-free ice cream. Even Talenti recently launched new flavors that are low in calories and sugar.
Now, Ben & Jerry&aposs, which already has a line of dairy-free ice creams, is also hopping on the healthier ice cream train by introducing Moo-Phoria, their lower-calorie ice creams now available nationwide. (Related: Delicious Vegan Ice Cream Recipes You&aposd Never Guess Were Dairy-Free)
"Ben & Jerry&aposs tries to offer a little bit of something for everyone," says Dena Wimette, Ben & Jerry&aposs senior innovation manager, in a press release. "We&aposre excited to have an incredible new option for our fans who say they can&apost be trusted with a pint of Ben & Jerry&aposs in their freezers."
The three new flavors-Chocolate Milk & Cookies, Caramel Cookie Fix, and PB Dough-have 60 to 70 percent less fat and 35 percent fewer calories than traditional Ben & Jerry&aposs ice creams, according to the release. Not only that, but they&aposre also free of sugar alcohols or any type of sugar substitutes. (And ICYMI, a low-sugar or sugar-free diet could be a really bad idea.)
Each flavor has between 140 and 160 calories per half-cup serving. While that&aposs pretty high compared to Halo Top, which has anywhere from 200 to 400 calories per pint, Ben & Jerry&aposs ice creams have add-ins like crunchy cookies and caramel swirls, which make the trade-off totally worth it. So, it probably comes down to whether you can stick to the serving size.
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